Your E-Commerce website must be easily found by your customers or prospects if you are selling products online. This entails ranking first in Google's search engine results pages (SERPs). It's pointless to have the best products and website if you can't reach your target market.
This is where SEO can come in handy. It will assist you in ranking higher in the SERPs and ensuring that your website is visible to your target audience. The more traffic you have, the more conversions you'll have.
The popularity of eCommerce has skyrocketed in the last five years. If you still do not own an eCommerce website, iGlobe Solutions the best E-Commerce development company can help you. Concurrently, acquisition costs increased, making it more difficult for online retailers to acquire new customers at a reasonable rate.
In such a competitive environment, an E-Commerce website must rely on low-cost high-volume channels, with SEO being a prime example of one that has worked for decades.
Our article contains ten tips for optimizing your E-Commerce website for SEO and increasing sales:
1. Create an efficient keywords list
The key to ranking your E-Commerce website is to find the right keywords. Take the time to conduct in-depth keyword research to determine which keywords are most appropriate for your business. Long-tail keywords can help you rank well in niches where your competitors haven't yet entered. Those keywords can help you attract the right kind of traffic and boost your conversion rate. Consider the user's questions. People are very specific and type conversational queries to find what they're looking for. You should consider your keywords in terms of the search intents of your users.
2. Use Strategic Keywords in Anchor Text
It's a good idea to use anchor text to improve your SEO. Your E-Commerce website almost certainly has a lot of links pointing to your pages, and you should optimize your anchor to make the most of them. You should use anchors like "here" to make them look natural, but you can also use strategic keywords to rank for. To avoid being penalized by Google, you should not use the same keywords for all of your anchor texts. Important keyword links in your product descriptions can also direct visitors to similar product pages that you want to promote.
3. Use https
Usability is one of several factors that influence how your visitors interact with your E-Commerce website. Another factor to consider is security; as previously stated, this is for traffic and conversion purposes.
The secure version of HTTP, which stands for Hypertext Transfer Protocol Secure, is the main protocol used to exchange data between a user's browser and a store's server. Financial transactions, communication, and data submissions are all safer when using HTTPS.
Using HTTPS is a low-cost and simple eCommerce SEO tip for improving your store's performance. After redirecting a domain to their platform, all eCommerce platforms have made it simple to add an HTTPS protocol to it. The following are guides for three of the most popular eCommerce platforms:
4. Write compelling product descriptions
Catchy product descriptions, like compelling headlines, have a significant impact on your conversion rate. As a result, you should avoid using product descriptions from manufacturers. To make them more Google-friendly, make them unique and appealing with relevant keywords.
5. Optimize product images
Images are crucial in E-Commerce websites. They are the catalyst for a sale. Your images must be high-quality, compelling, and one-of-a-kind. However, having great images is insufficient, particularly if you want bots to find them. Google Images search results can drive a lot of traffic back to your website, so images have a lot of SEO potential.
Make sure the ALT tag, which is a description where you can include valuable and unique keywords, is filled out.
6. Optimize URL for search engine crawls
URLs are more important than they appear to be for SEO. Optimized URLs can make it much easier for search engine bots to find and crawl your website, as well as understand what it's about. The indexation of your website will also be aided by proper URL structures. We recommend iGlobe Solutions for this vital work as they provide the best SEO services.
Effective URLs, on the other hand, can inform your visitors about the content of your page and improve their experience. Furthermore, a positive user experience keeps your visitors on your website for longer. It means more opportunities to convert them into customers.
7. Watch if traffic is converting into sales
While increasing traffic is one thing, converting that traffic into sales is quite another. Check to see if your regular visitors are becoming paying customers. Google Analytics is a useful tool for analyzing your traffic and identifying areas for improvement. As a result, you can figure out where your traffic comes from, what devices are being used, which personas are most likely to convert, how many conversions are generated through SEO, and so on.
8. Improve usability
Make it simple to navigate your website. The worst mistake would be to fail to provide a clear path of navigation. In this task, an eCommerce web design company could help you. Remember to include links to your product pages on your home page, as well as relevant landing pages. This will also make it easier for bots to crawl your site.
9. Avoid broken links
You want to provide your visitors with the best possible experience. You probably didn't expect to land on a "Page 404 Not Found" page after clicking on a specific page. As a result, having broken links is a bad idea. Then, on a regular basis, crawl your site to see if there are any 404 errors. Having a large number of them can be disastrous for your company.
10. Answer user queries with content
“Organize the world's information and make it universally accessible and useful,” according to Google's mission. Contribute to Google's mission by creating content that responds to your users' search queries! Consider the user's goal when brainstorming content ideas. This refers to the user's intent as well as their specific desires and needs.
If a user searches for one of your product names and you serve them with the page for that product, you will have fulfilled their desire, which we can assume is to learn more about or buy your product.