How To Increase Cart Efficiency With UX Design ?
Have you ever thought about what would be the perfect design for a cart? So many designers believe that offering no confusion on the cart screen is the best idea as the customers can focus on buying the things they have added in the cart. The most popular e-commerce site that uses this technology is none other than eBay.
On the other hand, some of the brands believe that the cart is the best where they can upsell or cross-sell products effectively. It is because the customer is already inspired to purchase which makes it easy to add other products in their cart too while making an immediate purchase and this strategy is highly followed by the top-rated international website - Amazon.
Usually, there are specific rules to be followed when it comes to e-commerce website development. One of the basic that we see is the brand logo being placed at the top right corner of the app or website’s home page. On the other hand, navigation links in e-commerce platforms are placed in either horizontal manner or behind a hamburger menu. Among which Hamburger Menu tends to compromise the accessibility of the users to that section for the sake of aesthetics. These are some simple methods for designing an e-commerce platform.
However, the actual problem starts with the cart. There are no specific guidelines that state the method or rule to design the cart which causes confusion in the designer’s mind and at last, they have to directly ask how they want it to be developed and end up doing changes again and again as the customer is also confused about their wants.
Needless to say, the client is not the one with the fault here, as it the website designers’ responsibility to design it. They should know the proven patterns and create it accordingly. But the thing is, some of these trends get followed or copied so easily that they don’t even discern.
The advanced way to build an e-commerce platform is actually by beginning from the mobile edition and then gradually move towards the desktop website. From a website to the operating system design we can use the first mobile strategy for a better result.
So what are the issues that we basically face when it comes to cart page? Relax! We at iGlobe Solution will let you know about it.
Common Problems with Cart Page
Almost every cart looks similar, where a cart icon in the top right corner of the website page with a badge that informs about the number of products in the cart and typically guiding the customer on the cart page whenever they click on that icon from where they can checkout.
The basic problem with the cart here is the checkout process because it can be irritating sometimes. The cart has turned out to be more of a barrier to the rate of conversion instead of being helpful in improving it.
There are three major factors affecting the cart experience for all the customers that entail Friction in the Flow, Lack of Shopping Experience, and Limited Functionalities that needs to be enhanced anyhow.
Resolution for These Cart Page Issues
You can find amazing solutions to the existing cart problems that we will let you know about:
- Designing Cart Keeping Mobile in Mind
Forget about all the current trends and try to reconsider the problems. At this time try to resolve the problem with the mobile-first strategy. It is the simplest way interpret cart is to make it accessible with the thumb. What would happen if we use this way to build the shopping cart?
It will have the convenient switchable modes that would not interrupt the user’s flow. The designer can make the cart invisible when there are no items in it while they can show only the number of products when there are products in it. Also, an extended view can be added when someone pulls the cart to see all the items available there. Imagine how convenient it would be for those who do a lot of online shopping. Moreover, some animations can also be integrated to improve the overall customer experience.
- Dynamic Comparison
With this option, you can tie comparison to the cart that would help the customers in matching items that are added in it with others automatically. Now consider that you are looking for a smartphone, then you added one into your cart and started searching for more options and added them on the cart as well. But with the dynamic comparison option, you would not have to manually compare your favorites as it will automatically compare them.
This might have happened that you wanted to separate products that are being added on cart according to your requirements and at the same time buy them with a single click. Imagine purchasing office supplies for different businesses under names like ‘Company 1’ or ‘Company 2’ and so on with the ease of shopping all of them at the same time but receive them separately which would make the shopping more efficient and easy for both customers or businesses.
- Bill Split in Cart
We buy stuff online along with our friends all the time but still cannot divide the bill while checking out and have to split it afterward that can cause unrequired mess and problems. In this case, we are proposing an idea where customers can split there bills at the time of checking out. Everything that will be ordered would be after everyone pays the bill.
- Swipe & Add To Cart
Apart from all the above solutions, one of the most interacting ones would be adding a swiping option that adds products to the cart and reduce the need for placing thing in the cart by tapping on the Add to Cart button.
So here was our list of things that can be included through UX Design into your Cart to increase its efficiency proficiently. And if you want to make your cart more amazing then all you need to do is get in contact with iGlobe Solutions & hire a UX Designer that will help you out with it.