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Jun 29, 2021

Every Digital Marketing Agency uses the best digital marketing techniques to collect data, whether it's for a commercial business site, a personal site, an e-commerce website, or a small business, data must be collected using digital marketing tools.

First and foremost, it is critical to comprehend how users arrive at your website. Using Google Analytics to collect data, digital marketers interpret the user's engagement on the site and monitor their behavior. Google Analytics is the most widely used tool for data collection, and it does provide some useful data analysis, but using only Google Analytics to expand a company's digital reach and convert leads becomes complicated.

Then there's Google Tag Manager, an excellent tool for optimizing your marketing strategies and pushing your online reachability standards. As previously stated, data collection is difficult; however, you can improve your results by tagging your website with Google Tag Manager and integrating Google Analytics.

What is Google Tag Manager?

“Google Tag Manager is a free conversion tracking tool that allows you to manage and report on your website's tags. Tags are code snippets (JavaScript and HTML) that are used to track data from various sources.”

Google Tag Manager simplifies your work by eliminating human error and the need to write code for each tag you embed on your website. You can simply embed the code into your website pages once, and then use Google Tag Manager codes to create new tags whenever you want. When you have a lot of tags to manage on your website, GTM is a great tool to use.

This method increases marketing efficiency and eliminates the need for humans to create tags and track conversions on your website.

What is the Purpose of it?

  • It eliminates the human error of coding each and every marketing tag, allowing Digital Marketers to concentrate on growing their business and increasing their reach.
  • Second, whenever you want to create a tag, Google Tag Manager codes it on your website.
  • Google Tag Manager allows you to share data from your website with Google Analytics.
  • Google Tag Manager centralizes and manages all of the codes, removing the need for developers to code on the website's source page.
  • By embedding the codes and deploying them on the website, Google Tag Manager speeds up the process.
  • It provides a preview and debugs mode to ensure that the codes are error-free, as well as the ability to check which tags are embedded on the page and which are not.
  • Google Tag Manager can be used with Google Adwords in addition to Google Analytics, and it also manages third-party tags such as Bing Ads, Crazy Egg, Hotjar, Adobe, Twitter, and a few others.
  • Google Tag Manager, like Google Analytics, is a free tracking tool that many businesses use.
  • Tags for analytics, Adwords conversions, and marketing are all built into Google Tag Manager. So, even if you don't know how to code, you can customize and create tags.
  • Google Tag Manager will allow you to grant account access to multiple people while also allowing you to control and revoke access at any time if any access is found to be unmatched or malicious.
  • For tracking different tags and for different purposes, Google Tag Manager has various components such as variables, triggers, containers, constants, and data layers.
  • Another advantage of Google Tag Manager is the ability to create custom templates with common tracking codes. This will be extremely useful for a digital marketing agency that uses standard Google Analytics on a regular basis.

Is there a Difference Between Google Tag Manager and Google Analytics?

Yes, it is completely different from Google Analytics; both are Google tools that, when used together to keep everything on one platform and work to grow the sites you want, can produce effective results.

Google Tag Manager is a tool that allows you to embed tags on your website, export data from one source to another, and manage tag codes for Google services and third-party tags. Google Tag Manager makes your life easier by allowing you to export all of your tags in one place and deploy them to your website whenever you want to add a tag.

On the other hand, Google Analytics combined with Google Tag Manager can be used to track all information on a website, such as a visitor’s behavior, browser type, and the total number of visitors. It also tracks and reports visitor behavior such as bounce rate, engagement, lead conversions, and sales, among other things.

However, this can only be done by adding tags to the website, which is not possible with just Google Analytics because there are so many codes to track different activities, so to make things easier and eliminate human errors, this can only be done by adding tags to the website. Google Tag Manager is a tool that allows you to embed tags on your website and collect data from it.

What are the benefits of using Google Tag Manager on your website?

You can do some pretty amazing things with Google Tag Manager on your website once you understand its popularity and growth.

  • You can create and customize the data sent to other sources, such as Google Analytics.
  • Setting up tags and tracking basic behavior and analytic events is simple. Downloads of PDFs, outbound links, button clicks, and promotion tracking are all tracked.
  • It aids in the faster loading of the website, depending on the number of tags you use.
  • It's compatible with Google products and also works well with third-party tags.
  • It aids in the testing of tags and the deletion of tags that are found to be incorrect.
  • To avoid confusion ensures that all tags are exported, stored, and managed in one location.
  • You can use Google Tag Manager to test and preview anything before it goes live on your website!
  • With the help of Google Analytics, you can track any form submissions on your page, such as contact us and submit forms.