Sep 26, 2022

In simple terms, SEO stands for the Search engine optimization that decides what to place on the search index of google that possesses quality content and reliability. You all experienced the impact of SEO when we type something on google and google works with you to provide the best possible result that happens in the process of SEO. 

iGlobe Solution is a service provider company that works along the deployment of the best digital marketing service to its customer's end with ease. Its SEO service is one of them that makes it more recognizable in the market with its statistics. If you want to know more about it, let's look into this blog firmly.

What is SEO?

SEO is the process of ranking your website higher in search engine results and making your brand more recognizable. Although, it also takes into account the various ranking factors through which content must pass. Moreover, there are some factors on which SEO relies, such as quality content, relevant backlinking, and working upon the optimized meta description and title.  

Types of SEO Optimization 

SEO optimization is basically done in two major way inorder to make it profitable one that is on-page SEO optimization and Off-page Optimization that is described below.  

On-Page SEO Optimization

The goal of on-page SEO (search engine optimization) is to improve your ranking and user experience by optimizing your site's pages.

Off-page SEO refers to optimizing elements outside of your site, which is the opposite of on-page SEO. It can include backlinks or mentions on social media.

  • Title Tag, 
  • Meta Description, 
  • Sub-headings,
  •  Internal Links,
  •  Image Name
  •  ALT Tags

The ON page SEO has benefit that makes it differ from other such as improved CTR, uniqueness, boosted or enhanced organic traffic, better conversion rate, and higher ranking of SERPs.  

Off-Page SEO Optimization

An off-page SEO strategy or off-site SEO involves actions taken outside of your website to improve your ranking on search engine results pages (SERPs). This includes several factors of basic SEO that help a site rank, along with on-page optimization.

  • Trust
  • Links

By optimizing for off-site ranking factors, a site's popularity, relevance, trustworthiness, and authority are perceived by search engines and users. You achieve this by linking to or promoting your website on other reputable websites (pages, sites, people, etc.) and thereby "vouching" for its quality.

How Does SEO Work

Through quality content, iGlobe Solution improves the website's traffic and ranking by breaking it down into two essential factors, indexing and crawling, which is a complex theory in and of itself. 


In the dictionary of Search engine optimization, crawling means following your links to improve the page ranking with ease. Moreover, in terms of crawling, we iGlobe solutions make the page crawl by using web page indexing. Additionally, Google bots and crawlers visit our website or content to make sure it is of high quality, readability, and adaptability as per Google algorithm rules. Hence, it finds the URLs on the web crawler visits repeatedly when adding pages to the web crawler.


Indexing is a process of adding web pages to google searches. In addition, crawling is the process by which search engine crawlers visit any link, and indexing is the process by which crawlers save or index those links in the search engine database. Hence, it helps the website to achieve better rankings, speed up the pages, eliminate redundancy, and set uniform and structured data on the google search.

If you are looking for better SEO services then you can contact us at and apart from that avail the benefit of various digital marketing services with unmatched quality.