Apr 28, 2022

The way brands and enterprises gain a market audience through social media platforms has shifted around the world. Social media has come a long way in the last few years, and it appears that new, fascinating social media trends and features will emerge on a regular basis this year. Every company is seeking new ways to reach out to a substantial number of the world’s social media users.

If the social media marketing trends of 2021 are any indication, you’ll want to be aware of what will most likely dominate the social media landscape this year. Here are the b2b and b2c trends your company should pay attention to in 2022 as you make your spring cleaning checklist.

Social commerce

Online shopping is going viral nowadays but from social media platforms. Many customers are now purchasing the products directly from the preferred app. The purchasing and selling of goods and services directly within social media platforms is known as social commerce. This technique goes above the social media’s tradition of completing the customer's purchase without switching it to other apps.

Influencer Marketing

When a firm collaborates with an online influencer to promote one of its products or services, it is known as influencer marketing. Some influencer marketing collaborations aren't as concrete as that — corporations just cooperate with influencers to raise brand awareness.

YouTube advertising

Youtube advertising is one of the best things that runs through Google Ads. It helps the marketers to promote their brand over youtube or to increase the traffic. Either your ad is played before the user’s video or appears in search results for the viewers.

There are six different types of YouTube advertisements:

  1. TrueView advertisements
  2. Instream commercials that can’t be skipped
  3. Instream bumper ads
  4. Sponsored card advertisements
  5. Advertising that appears on top of the other ads
  6. Advertisements that appear on the screen

There is one more way that has been nowadays more popular among these types, that is YouTube shorts. Small videos of 30 seconds duration help the marketers to promote their business. It’s crucial to understand each YouTube ad type before you start constructing your first campaign. That way, you can customize your ad to fit the format you intend to use.

Instagram video creation

There are four formats on Instagram; Reels, videos, live, and stories. There’s a lot of scope for selling the products through them. But it’s also given marketers new tools to ell tales and reach their target audiences.

Social Media Calendar

A social media calendar is a list of the posts that have been posted in the coming days. If you are utilizing a social media management tool, it can be arranged in the form of a spreadsheet, Google calendar, or interactive dashboard.

For each post, a social media calendar normally comprises a combination of the following elements:

  • It will go online on the specified day and time. 
  • Required copy and creative assets (pictures or videos).
  • To be included are links and tags.

These are the 5 trends that are going viral or popular in 2022. So, if you also use these strategies for marketing the products, make sure you use them in the right way after understanding every pros and cons of the trends. Also, if you are facing any problems, you can come to us at iGlobe solutions and get your products sold at high speed.