Sep 07, 2020

They say ‘a picture is worth a thousand words’, which undoubtedly is true. Needless to say that we admire interacting more with pictures rather than words. Maybe that’s the reason images play such an important role when it comes to travel, e-commerce, or media websites. From attracting shoppers through Google Image to reducing the site load time, image optimization is a technique that you need to master. But what exactly do we mean by image optimization here? Today, we are going to help you out in discovering what is Image optimization and how can it affect your website.

What is Image Optimization?

Optimizing Image is a method of providing high-quality images in the right dimension, format, and resolution while keeping its size as small as possible so that the page load times remain low. One can optimize the image in different ways that entail resizing images, compressing by size, or caching. Moreover, there are several Image Optimizing Tools, available in the market that can help you in optimizing pictures using an intelligent compression method.

Importance of Image Optimization

Not just one or two, but image optimization has several benefits that you need to know about. Besides, images also help in connecting the user to the brands and their products more efficiently. Also, the speed of your website plays an important part in conversions, if your website page is taking more than 3 seconds to load users are more likely to leave your site causing the increase in the bounce rate and gradually affecting your profit. So let us discuss some of the major importance of Image Optimization.

Improves SEO Ranking

In the year 2010, it has become clear that image optimization is one of the ranking factors in Google’s Search Engine Algorithm as Google doesn’t like any slow website just like the users. Every digital marketer knows the value of search engine ranking in today’s digital world. And, who doesn’t want to rank on the top of the search engine result page? That’s the reason why the optimization of each and every image that your website holds is necessary. 

Enhances Page Load Speed

Page load speed is actually the amount of time a web page takes to load any page completely.  It highly depends on factors like website layout, website host, and its design. Moreover, users only want to visit that website which has a page load speed of 2 seconds. In order to get 2 seconds speed, it is required to optimize your website’s weight that is images by 64%, and the speed will automatically increase. It not only ensures more user interaction with your product and services but also provides them a faster experience.

Improvise User Engagement

To increase your website’s reputation and trust it is vital to have happy customers. And all that you need to do in order to improve your website’s page load speed by optimizing all the images available in it and thus better user experience. Besides, if the page load speed is good on your website than the users are more like to spend more time there. Apart from that, the page load speed of your website also ensures that the customers will return your website again to buy your products and services as they are getting a great user experience.

Boost Conversions

With the increase in the search engine ranking, you can easily capture more customers that would in return boost the conversion rate. From several research and studies, it is also founded that users only buy from the website that provides better user engagement along with the faster page speed.

Optimize Image without Losing Quality

You might be thinking about how can the images be optimized in a way the quality is not compromised in the process. Then it can be done by following methods:

Image Caching

In this technique, you can store image files within the user’s browser cache which means every time a user visits a site the image does not have to be downloaded again and again. It also reduces the number of downloads on the site while increasing its page loading speed.

Using the Right File Format

There are several file formats that one can go for but if the image is stored in the right form that is .jpeg or .jpg format then it can be compressed without losing the image actual quality. But if you are using .png or .gif then it might not be possible at the same level of .jpeg or .jpg file as they lose the quality when compressed.

File Reduction

Apart from using the right file format, another thing that you can do is reduce the image size using photo editing apps like Canva or Adobe Photoshop. Besides, you can also remove excess data like the location, time, or any other details of the image that will also increase the page speed.

Proper Positioning

Proper positioning or alignment of the images near the relevant text through which it will also rank in the google images. The image content should be related to the text content in such a way that any user or reader can make the connection between them in a single glance.

Image Sitemaps

If you want your images to be discovered more easily by google images then it can be done by using image sitemaps that inform the bot to locate the image efficiently which would help you in ranking in the SERPs or Search Engine Result Pages.


You can gain so much with the use of image optimization. So if you want to rank your website on the top of the search engine then our SEO & Digital Marketing team at iGlobe Solution will help you out in the complete process proficiently. So go ahead and get in touch with us NOW!