Sep 20, 2021

SEO vs SMO - Search engine optimization (SEO) and social media optimization (SMO) are methods of digital marketing for increasing traffic to a website. The search engine is used by SEO, while social media is used by SMO to increase the number of visitors and visibility of the content. In Search Engine Optimization, the search engine's rules must be strictly followed in order to improve organic content search and achieve proper ranking on the search engine results page. Social Media Optimization, on the other hand, focuses on making content more visible by publicizing it through social media.


Content: SEO vs SMO

  • Comparison Chart
  • Definition
  • Key Differences
  • Conclusion

Comparison Chart Between SEO vs SMO


Basic Drive the users to the content Drive content to the target audience.
Type of optimization On-site and off-site Off-site
Optimization with the help of Sharing relevant information Visually appealing website and relevant information.
Platforms Google, Bing, Yahoo, etc. Facebook, Twitter, Linked In, Instagram, Snapchat, etc.
Basic elements Site's code and proper use of keywords. The presentation and description of the product must be appealing.
Analysis The impact of any change on the site ranking is analyzed. On the type of content which can gain attention.
Marketing to Search engine Targeted audiences


Definition of SEO

SEO (Search Engine Optimization) is an organic method of improving a website's search engine rankings. Finally, it is a method of using search engine rules to increase the number of visitors to a website. Let's take a look at an example. We usually check the first page of the search engine results pages when searching the internet for an unknown topic. In addition, a user can only evaluate the first five pages of SERPs (Search Engine Results Pages). As a result, getting a piece of content to the top of a search engine's results page is critical. Get SEO services in Jaipur to rank your website high in search engine results.


Users must follow a set of rules in order to optimize their website for search engines. The website's structure and appearance must be effective, as they have an impact on SEO.


In some cases, people use SEO to optimize their business website and related information so that it can be found easily. It uses a web page to provide a simple and effective way to introduce and market a company in a competitive business environment. The appropriate keywords that are used for the website and can be used to search with search engines are the foundation of SEO. These keywords can also help you get more traffic by attracting the attention of your target audience.


SEO Stepwise Process

  • Initial Analysis
  • Keyword Research
  • Competitive Analysis
  • Site Map and RSS Feed
  • Directory Submission
  • Social Bookmarking
  • Blogs and Press Release Creation
  • Articles Submission
  • Link Population
  • SERP Report

Definition of SMO

SMO (Social Media Optimization) is a technique for increasing profitability by promoting, disseminating, and making content visible and accessible across third-party communities and networks via social media. The most significant benefit of social media optimization is that it improves communication strategies. The metadata that is organized by keywords, tags, and categories to sort the user-generated content is posted on social networks in this optimization technique. This creates an online content index, which users can use to find it. Get SMO services in Jaipur to build your brand community.


The SMO can be categorized in two ways. The inclusion of social media features in content falls into the first category. RSS feeds, social news, user ratings, polling tools, key sharing, and so on are just a few examples. In the second type, social media activity is promoted alongside the content itself, including discussion and status updates on social networking sites, as well as blog commenting, and so on.

Rules of Social Media Optimization

  • Generate sharable content.
  • Simplify sharing.
  • Reward engagement.
  • Actively share content.
  • Boost the site’s linkability.
  • Encourage the mashup.

Key Differences Between SEO and SMO

By increasing the site's content's position in the SERPS for related search queries, SEO attracts users to the content. The SMO, on the other hand, uses social features to bring the content to the target user.

On-site and off-site optimization is referred to as SEO, while off-site optimization is referred to as SMO.

Because the site's ranking is based on coding, the HTML code, keywords, and site design are essential elements of SEO. In SMO, on the other hand, the site's appearance and content description must catch people's attention.

For SEO, search engines like Google, Bing, and Yahoo are used. SMO, on the other hand, makes use of social media platforms such as LinkedIn, Facebook, Twitter, and Instagram.

When it comes to SEO, if a site's keywords are overused in the content, the search engine can penalize it. SMO, on the other hand, does not prohibit the focus message from being repeated.




The purpose of SEO and SMO is the same: to generate and drive traffic to a website in order to improve credibility, build a brand, and increase profits; however, the processes are different. Search Engine Optimization (SEO) employs search engine rules to drive traffic to a specific website, such as the site's design and code must be appropriate, keywords must be used appropriately, and so on. Social Media Optimization, on the other hand, makes use of social media to direct content to influential audiences.