Website is the only way of digital presence for your company. A website is a domain with some pages having the content of your products or services. Some companies are generating the whole business through their websites. This means that you must have a website for your business. The website can be so profitable for your website and can act as a front end for it too.
The price for new web design is linked to the amount of time needed to build your website and the web designer's hourly rates. A whole lot more goes into building a proper website than you might think. Let's talk about the factors that determine web design pricing and how each factor can affect the amount of time a web designer spends creating your website and how much it can cost you.
The domain name of your site is the web address, or URL, of your website. Domain registration is a necessary cost, but it can vary.
Registering a domain is cheap. Some hosting companies do it for free if you use their services. But these sort of free domains are strongly associated with spam and shady sites, so this is not a good business move.
Others choose to use a free site without getting a domain name, but this has a danger: when you succeed in your business and want to upgrade your site, you will have to get a new URL, and will lose all the ground you have gained in search results and faithful customers.
There are places that will charge you more a year for domain registration. If they are going to do some research and assist you in choosing the most effective URL for your business, it can be worth it. If not, then do not pay more. The main thing to remember is that it is a first-come first-served system, and there is no benefit to waiting around. Just go ahead and register that domain name.
This is the fee that you pay monthly or annually for the space you occupy on the web. It can range from nothing at all to hundreds/thousands per month for managed hosting. There is a wide variety of mass market companies, and you probably also have local options.
People can get very exercised about the question of hosting. Often this excitement focuses on getting the most bandwidth for the lowest price. We have worked with lots of clients who had lots of different hosting arrangements, and trustworthiness and good service are, in real life, much more often the issue than the amount of bandwidth. We also found that sites with free and cheap hosting do not actually perform as well as those with professional hosting. They get hacked more often and they have more downtime. Often, too, there are multiple fees and add-ons which add up to as much as professional hosting before you finish.
Here is the thing: if you are not prepared to pay for your business website, then you are not in business. If you are in business, though, you should budget for professional hosting.
To this point, we have been talking about differences of a few dollars up front or a few hundred dollars over the course of a year. When we get to the design and building site, we are getting into the real differences.
Here are some things to think about:
Overhead can affect the cost. A web firm which has to pay salaries and light bills is going to have to charge you more than a student working on the kitchen table. A web firm is also likely to have access to specialized software and people with varied skill sets who can do the particular task required for your particular needs. If the bargain rate is based on low overhead, then it may not reflect poor quality work. Make sure that you know exactly what the low-overhead choice is planning to do. There are a lot of steps in building a web site, and unless you go with a full-service firm, those steps probably will not all be included in the price you are quoted.
Time can affect the cost. Since web design is generally done on an hourly basis, an efficient worker can save you a lot. Someone who does it badly and has to go back and do it over or be replaced by someone else who does it over, can cost far more, though, so check out the portfolio.
Even given this information, there may not be any very obvious reason for a price difference between two firms or between two freelancers. Look at their work and check their references, and choose someone you trust who fits your budget.
You can write your own web content, and many businesses do it. It is usually a mistake. Writing for the web is a specialized skill, just as web design is. It is not the same as writing an email to your friends, or a print ad, or even a sales letter. And your content has the largest effect on your success with search and conversions of any decision listed in this post. “Content,” as we all know, “is king”.
Copywriting is also never the expensive part of a website. Writing your own website is simply a false economy. If you are working with a web design firm which expects you to provide the content, hire professional web content writers to produce your content.
As a general rule, your website is not going to be visible just because you launch it. You have to draw it to the attention of the search engines. This involves both onpage and offpage optimization.
Onpage optimization means building and writing the website in such a way that the search engines as well as the human visitors find it appealing. This makes an enormous difference to the success of your website. We see sites every day that have been built without any understanding of SEO and are therefore not doing their job.
This is a specialized skill, and you have to expect to pay for it. Clients often spend thousands of dollars on their websites and still languish on the back pages of the search results. They have to compare the loss of business over the years with the cost of having their site done properly. If you are planning a website, you can avoid the losses by having it done properly in the first place.
Offpage optimization means submitting your website to search engines and directories, engaging in social media, providing your site with rich content.
You can do much of this yourself, if you have the time and the knowledge. With a good website, you should be busy enough not to have the time.
Prices for these services vary widely. There are companies offering SEO services of various kinds at various rates all over the world. The differences in prices and services are even greater than those for design. If you are shopping around, is to study up enough on the subject that you can tell what is being offered to you and make a confident decision. iGlobe Solutions is one of the leading companies that is committed to provide all types of solutions for your business growth.